Victoria Sabin

Victoria Sabin’s strength lies in crisis and campaign management and developing projects aimed at protecting, rebuilding or transforming reputations. She has extensive experience in both in-house and blue chip consultancy, having held posts including Director of Public Relations for Forte Plc up to and during the hostile bid by Granada. During her time as a consultant with Brunswick and Project Associates she has led many high profile client communication projects.


Projects she has advised on include: Camelot on its successful bid to win the second National Lottery license; The Guantanamo Human Rights Commission on its successful campaign for the return of the British detainees; creating a climate for settlement of litigation disputes for clients, General Motors and The Diana, Princess of Wales Memorial Fund and numerous mergers and acquisition projects for clients listed below.

Areas of Expertise and Achievements

  • Highly experienced in crisis, reputation and campaign management, media relations, dispute resolution, financial PR and internal communications
  • Becomes a core part of client’s communications team and works closely with other advisers as needed from lawyers to bankers and other communication professionals
  • Seconded to clients during crises or campaigns or when an interim communications director is required

Background

With over 20 years’ communication experience, Victoria was Director of Public Relations for Forte Plc and communication manager for United Biscuits, when both companies were in the FTSE 100. As a consultant with Brunswick and Project Associates, she has worked with a host of companies including General Motors, Selfridges, French Connection, Diageo, Cairn Energy, BTR, PowerGen, Phorm Inc and the World Health Organization.

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